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December 07, 2019 2 min read

Small Business Saturday originated in the US back in 2010 by the founder American Express who has had a long history of championing the high street.

Now in its seventh year in the UK the campaign has grown significantly with an estimated £812M spent in small businesses across the UK on this day in 2018– an 8% increase on 2017.

This National Day is crucial to the success of small businesses.  Running a business is not for the faint hearted.  While there are a number of small businesses in a broad range of industries that perform well and are continuously profitable, a larger proportion of companies fail within the first 18 months of operation, according to the Small Business Administration (SBA). 

Small Business Saturday UK is a grassroots, non-commercial campaign highlighting small business success and encourages consumers to “shop local” and support local businesses in their communities.

On Small Business Saturday customers across the UK go out and support all types of small businesses online and in stores, and many businesses take part in this day by hosting events and offering discounts.

Planet Mermaid knows only too well the importance of customer loyalty and support.  Although an online shop, during the first two weeks in December they will be showcasing their mermaid collections and accessories at their very own “pop up shop” at Centre:MK in Milton Keynes along with other small similar minded businesses.  They will be offering discounts on all collections throughout the two weeks so please go along and say hi! You can even try on your very own mermaid tail!  It is a fantastic opportunity for Planet Mermaid to meet their fellow mermaid lovers.

Simply visit to find out more!

Small Business Saturday is such an important day and with Christmas shopping at the forefront of people’s minds at the moment all we ask is for you to think twice before you make that purchase. 

Any help to support this day would be gratefully received, not only for Planet Mermaid, but for other small businesses whose main purpose is to put the customer first and offer a personal service.

To help please think to shop local first and promote the businesses you feel are worth advertising on  your social media platforms, why not even go as far as recommending your favourite small business to your friends and family!

Help us promote Small Business Saturday and Planet Mermaid on our social media platforms #shopSmall

We would be eternally grateful! Without your support small businesses like us would not survive.

Happy shopping!


Keep mermaiding and sharking! x


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