Mermaid Journey

Planet Mermaid was founded in 2009 by Magdalena Jovanovic who noticed a gap in the market and started creating her own tails in a little space in Bedford. The business grew very quickly and became an International success overnight!  

"I came up with the idea to raise money for my son after he was diagnosed with High Functioning Autism. I found a gap in the market with mermaid tails and used my skill set as a Lecturer in costume designer to develop a collection that captured the mermaid movement. My background is in High Street clothing manufacturing, so this came quite naturally to me".

"I am privileged to be able to make dreams come true on a  daily basis".

Magdalena Jovanovic
Planet Mermaid founder

Planet Mermaid has grown from a small online Ebay shop to now a leading UK Mermaiding portal. It is with your support we have come such a long way in a small amount of time and for this we are eternally grateful.

Even with our continued growth we are grounded and put quality and customer service at the top of our mermaid tails list.

We assure all our customers of the following:

• All our tails are still designed and manufactured in the UK from our head office in Bedford
• We have a strong dedicated team of passionate professionals working hard to capture the magic mermaiding has to offer to children around the world
• Our designs are all produced using the ocean as a source of inspiration
• We have a large selection of stunning designs to choose from with matching accessories to complete your mermaid or shark inspired look


  • We also work very closely with the UK leisure industry to ensure all our mermaids have safe and fun filled sessions across the UK.
    We listened to our customers and branched out to open www.mermaidwave.com to fulfil even more dreams! Yes you can now go swimming across the UK and abroad as a real life mermaid or merboy! 

We are proud to be showcased in dozens of print magazines and online outlets from national providers and BBC world news to local newspapers

All in all, we take a great pride in what we do and always try to deliver the best possible experience for our customers. We always appreciate your feedback, so please feel free to get in touch with any questions or suggestions. We love what we do!

News & Updates